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Eek! That's kind of scary.
Although it makes sense, people want to know who they're dealing with.
But wait! Before you go wild adding your life story - clients and customers are wanting to know how you can help them.
They want to know what skills you have that will get them the results they're after. So think about how you can marry those two together.
Once you've finished doing that - make sure you link them to the next logical step.
Whether you want them to contact you, view your best seller, or download a freebie - link them to it!
'The 4 Most Important Pages on Your Website (& How to Optimize Them)'
by Neil Patel for Hubspot
